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WebIrish Marketing Review MANAGING CUSTOMER RETENTION IN THE HEALTH AND FITNESS INDUSTRY: A CASE OF NEGLECT MANAGING CUSTOMER RETENTION IN THE HEALTH AND FITNESS INDUSTRY: A CASE OF NEGLECT Hurley, Teresa International research confirms that customer retention is an increasingly important phenomenon in the successful … WebIRISH MARKETING REVIEW ISSN 0790-7362 Diffusion Title: IRISH MARKETING REVIEW Country: Ireland Subject: ECONOMICS Academic field: BUSINESS, TRADE AND … WebIn a recent edition of Irish Marketing Review, Muzellec et al. (2003) set out to provide a preliminary investigation of the corporate rebranding phenomenon. They defined it, … highland industrial supplies logo